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Microsoft Bid Yahoo Recent Search

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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.

  2. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. If either Microsoft or Alibaba acquire part or all of...

  3. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Paid search has become the winning business model for startups and established companies, and 2010 is seeing the emergence of new bidding-based ad platforms that are quick to integrate with automated bid management platforms and start stealing...

  4. SearchDay | Battling Click Fraud

    In every campaign just about every meaningful, high converting and high volume KW has been turned to "Inactive - bid too low". The suggested min bid is about 3 times . Live Search Launches Firefox Search Suggestion Add-On Posted by Nathania Johnson...

  5. SearchDay | Buying Links is Hard Work

    My current bid is . Live Search General Manager Brad Goldberg to Exit Microsoft Posted by Nathania Johnson Dec 17, 2008 Live Search general manager Brad Goldberg is leaving Microsoft. Microsoft is promoting from within to replace Goldberg.

  6. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Meet the New Ask.com (Again) Posted by Nathania Johnson Oct 6, 2008 After a year of slow...

  7. Carl Icahn Can't Save Yahoo

    Yahoo isn't cutting no-bid deals to land jets on government land -- it's trying to figure out how to succeed by its own innovative means. As is often the case when corporate spats go public, lots of questions remain in the minds of searchers...

  8. Yahoo Rejects Microsoft: Worst Decision Ever?

    With shareholders up in arms, Sunnyvale-based Yahoo has been trying to raise doubts about the legitimacy of Microsoft's last bid of $33 a share by pointing out that it wasn't submitted in writing. Just how serious was Microsoft Corp.about raising...

  9. Microsoft Prepares Push into Chinese Search Market

    Yahoo has a strong showing in Asia, something the Sunnyvale search engine wishes Microsoft would have taken into consideration when making its recent unsolicited bid. No doubt, acquiring Yahoo is part of Microsoft's overall Asia strategy.

  10. Highlights from the SEW Blog: April 14-18, 2008

    Microsoft Hires Lobbyists in Anticipation of Yahoo AcquisitionMicrosoft is preparing for the best in its unsolicited bid for Yahoo. Yahoo Implements Minimum Bid Price ChangeIn February, Yahoo announced that minimum bids for Sponsored Search will no...