Because Bing Ads' quality score is established after the fact, it isn't used directly to determine your bid and your ad rank. There must be 101 misconceptions about quality score on blogs and discussion forums right now.
Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. Automated Bid Management Bid automation allows for the most efficient use of your time and resources to manage bids, but it comes with some risk.
You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative keywords (lost to rank s a quick action guide for the Share of Voice report:
While our expert admittedly uses bid management tools for all of his clients, he didn't feel like they were as crucial of a tool in daily management as Microsoft Excel, the AdWords Editor, or Analytics.
To say Baidu blends organic with paid search is misleading, they use a hybrid approach wherein they have pay for performance (P4P) results (users bid to have their websites place at the top of what would appear to be the organic results).
While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Are Microsoft's points valid? In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google...
Set your bid strategy to increase bids in the evening? Bid lower during the morning and daytime? While Microsoft's announcement they will enter the tablet category may change this, iPads are a notable element of any PPC strategy.
It won’t give you thousands of keyword ideas on which to bid. This data can be used for keywords on which to bid – or, it can be used to research negative keywords that you might need to add to your account!
Baidu has bid on .baidu while Yandex has applied for .yandex. Microsoft has also applied for .bing, while Yahoo seeks .yahoo. In addition to applying for the .bing gTLD, Microsoft also put in two applications that Google has also applied for: .docs...
Google has acquired mobile productivity firm Quickoffice in a bid to bolster its Apps platform. The London-based firm, which also has offices in India and Seoul, develops tools which allow users to view and edit Microsoft Office documents on mobile...
Pages were slow to load, and it was difficult to perform everyday tasks such as bid updates and ad copy changes. Features such as negative keywords, bid changes in bulk, and even the “download stats” function are right where you expect them to be.
Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.
As we said earlier this month, we had submitted the winning AOL bid in order to obtain a durable licence to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.
Immediately in the left column you will start to see an overlay that shows you how much your average bid and resulting CPC would have to be if you were to advertise in the MainLine (ads that appear above organic results) or in the SideBar (ads...
If your business offers any of the following services below, you should bid on them as millions of people are searching for them: For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas...
Bid more than the $0.05 minimum for search terms with low volume to ensure participation as it typically costs more to show up on the search engine results page (SERP). Train your bid management tools after adCenter has collected enough impressions...
Step 5: Adjust Your Bid, Budget Strategy After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Recap on UK Search Engine Market Shares Yahoo/Bing face a major battle for market share in the UK...
Advertisers bid on different keywords in real-time and the price depends on competition for a particular keyword, quality score, and a variety of other factors. Microsoft, at just under $71 million and one of Google’s biggest rivals, is the sixth...
Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. Silver Lake, working with Microsoft Corp.venture...
The deadline for bid submissions was end of business yesterday. The consortium includes Microsoft - that already is working with Yahoo - and an offer for a new CEO with a proven successful track record.
