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  1. The Biggest Mobile Trends and Stories of 2013

    For all the buzz this year about SMS dying a slow death, Facebook's $3 billion bid for Snapchat showed us that short messaging isn't going away. However, before leaving, he approved significant investments in Microsoft's mobile assets, including a...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    You can edit location info, adding those regions, and then once added, go ahead and bid them up by a small factor, say 5-6 percent. Watch Your Bid Adjustment On the other hand, if the business is headquartered in Texas and the Texas performance is...

  3. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    The voluntary measures taken by the firms is a bid to stem the flow of cash to websites that typically rely on advertising to make money. The White House announced that a deal, including AOL, Google, Microsoft and Yahoo, had been reached to try to...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Are Microsoft's points valid? In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google...

  5. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.