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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  5. Microsoft Updates Ad Policies on Relevance & Quality

    Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. One of the biggest changes is "an expanded definition of relevancy, and a higher standard of relevancy required for...

  6. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...

  7. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Bing and Yahoo PPC Resources Yahoo’s help offering is comparatively limited...

  8. Search News & Headlines Around the Web - May 13, 2011

    Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All...