The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to...
So it seems that adCenter has dangled a large carrot in front of PPC advertisers, but they don’t want anyone to get the price too easily! One specific area of concern was how adCenter handled PPC ad rotation.
Did you know that if you copy an ad and change everything but the ad title in adCenter, you’ll get a “duplicate ad” error? But that’s because most advertisers aren't PPC professionals. Averages Mask Problems With Your PPC Account
Historically, though, advertisers have found significantly lower traffic levels on adCenter. Not only was adCenter traffic low, but it was also quite painful for advertisers to use the interface. For many advertisers, low traffic combined with...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
This odd behavior has been wreaking havoc on performance for most campaigns - mostly because advertisers were just unaware of the situation and expected adCenter negatives to work the same way AdWords negatives did.
To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: Advanced PPC Optimization Techniques for adCenter
Microsoft adCenter has upgraded their reporting tools, features, and user interface. Here are some additional updates to adCenter: AdCenter has been changing the Navigation and Discovery. One of the only things that I wish the new adCenter Desktop...
Microsoft adCenter offers tips on how to adjust your PPC strategy. In addition to compiling a list of good keywords for this year, the Microsoft adCenter team has found the following costumes to be on the rise from early on this year:
While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...
Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration...
Microsoft adCenter, Facebook, LinkedIn, and second-tier PPC engines are adding features all the time, too. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try.
Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Google also maintain a number of sites that collate resources around topics...
As Microsoft adCenter fights for more of the limited PPC market share, this also means that more advertisers are beginning to learn the ropes with adCenter. Another reality to consider is that many (if not all) of these advertisers are coming to...
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.adCenter Blog Advertisers Speak Up About Twitter Ads: "The click-through rates were paltry. Advertisers will get charged at the point that a click leads to an actual video view.
Excel is a terrific tool to build and load ads into a platform such as AdWords or adCenter. When finished, simply upload your finished spreadsheet to AdWords/adCenter editor. The concatenate function allows advertisers the ability to quickly...
Boost Your adCenter Efficiency Part 1 - How to Quickly Add and Edit Match Types in Microsoft adCenter Desktop [Tutorial] - adCenter Blog Launch Complete: Check Out the New Microsoft Advertising Site for SMBs - adCenter Blog
Coming Soon: Microsoft Advertising for Small Businesses and SMB Content on the adCenter Blog - adCenter Blog Budget Option Improvements Coming Soon to Microsoft Advertising adCenter - adCenter Blog Account Bingification for Dummies Part 3 How to...
New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword Quality Scores. Let's explore the attributes of the adCenter Quality Score, how these...
Yahoo and Microsoft Search Alliance State of the Union - adCenter Blog Mother's Day: Insights, Trends and Optimization Tips for Microsoft Advertising adCenter - adCenter Blog Microsoft adCenter Ignores Advertiser Feedback - Searching Beyond the Paid
