The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft.
Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search...
Microsoft adCenter came to being in the summer of 2006. All joking aside, it is a huge step forward for Microsoft adCenter to offer an even ad rotation feature. One specific area of concern was how adCenter handled PPC ad rotation.
But if you haven’t used Microsoft adCenter recently, it’s time to take another look. Microsoft adCenter has been around nearly as long as AdWords, in one form or another. Finally, in February, adCenter added the ability to use the UI on a Mac, and...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. AdCenter recently announced several improvements to ad description character length, budget overview, and targeting updates.
With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. Train your bid management tools after adCenter has collected enough...
Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Having Microsoft fall to the same issue re-raises the question of ad platform responsibility.
Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.
The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. As for Cosmos, it has been described by former Microsoft...
Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never bothered to spend any time learning how adCenter negatives work. While it’s true that Microsoft adCenter doesn’t normally yield as much volume...
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.adCenter Blog Yahoo Buys Advertising Platform 5to1 - TechCrunch Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices.
Excel is a terrific tool to build and load ads into a platform such as AdWords or adCenter. When finished, simply upload your finished spreadsheet to AdWords/adCenter editor. If you want to streamline workflow, these Microsoft Excel tricks will...
PPC Campaign Optimization Tips for Dads-and-Grads Season - adCenter Blog Facebook promotes itself as an ad platform with Facebook Studio launch - The Next Web Apple iOS Platform Outreaches Android by 59 Percent in U.S.
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?
Show adCenter Content Ads Only On Specific Sites - Search Engine Roundtable Baidu unveils job recruitment platform - The Next Web TubeMogul Relaunches As A Video Advertising Platform - TechCrunch comScore Releases March 2011 U.S.
Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Baidu to launch revamped legal MP3 music platform, expects to lose half of its...
They claim account data is incompatible with adCenter. It is unclear whether this claim is aimed at AdWords, AdMob, or one specific ad platform. Microsoft today filed a formal complaint in Brussels accusing Google of curating a monopoly of the...
Making the most of the AdCenter platform - EfficientFrontier IE9 Bugs With Microsoft adCenter Forums - Search Engine Roundtable adCenter UI Experiencing Latency and Intermittent Errors - adCenter Blog
There are some great changes coming to the adCenter platform. Spring Cleaning Your Microsoft Advertising adCenter Search Marketing Campaigns - adCenter Blog Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to...
