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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Microsoft Updates Ad Policies on Relevance & Quality

    Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response...

  4. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Bing and Yahoo PPC Resources Yahoo’s help offering is comparatively limited...

  5. Search News & Headlines Around the Web - May 13, 2011

    Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All...