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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re researching.

  3. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. I’ve previously written about how to keep up to date in search and offered...

  4. Search News & Headlines Around the Web - May 13, 2011

    Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Here's a roundup of today's other search news and headlines from...

  5. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Microsoft rival to Google Street View set for German launch - Deutsche Welle Search Advertising Marin Software Raises $16 Million For Paid Search Management...

  6. Search Week in Review for Feb. 19, 2011

    Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid SEO: Paid Search as Your Organic Competitor by Alex Cohen Search Advertising We are increasingly turning to tactics that were previously considered to be the realm of paid...