The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. It was one of those moments in time I bet many Microsoft executives would like to revisit. Microsoft had the resources to challenge Google...
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search...
Microsoft adCenter came to being in the summer of 2006. All joking aside, it is a huge step forward for Microsoft adCenter to offer an even ad rotation feature. One specific area of concern was how adCenter handled PPC ad rotation.
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Merchants use this data to tailor their marketing budget and gain more sales on the sites which consumers use to...
Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. The Marketers and Agencies brand remains unchanged, identified as Microsoft Advertising. As of May 1, Microsoft’s small and medium business...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Key Takeaways on Using Quality Score in Microsoft Advertising adCenter from #SES New York - adCenter Blog Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine...
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. AdCenter recently announced several improvements to ad description character length, budget overview, and targeting updates.
For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Here are a few tips from Microsoft to get the most our of your ads:
In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. I continue the process - as is the case with adCenter and AdWords, campaigns are there to manage budgets and settings - start and end date...
This is a step for Microsoft Advertising adCenter to help advertisers have much more control over their accounts while simplifying account management. Over the past couple weeks Microsoft adCenter has been making several changes for the 2011...
However, many European advertisers will be able to use Microsoft adCenter for Yahoo advertising much earlier; Microsoft indicated that most European partners would be able to make the transition in early 2012.
Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.
ClickZ: When it comes to mobile advertising, what's handled by Yahoo and what by Microsoft's AdCenter? Vivek Sharma: Ad delivery for mobile is done very similarly to the web; we use the same back end, served by Microsoft AdCenter.
Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response...
Microsoft adCenter offers tips on how to adjust your PPC strategy. In addition to compiling a list of good keywords for this year, the Microsoft adCenter team has found the following costumes to be on the rise from early on this year:
What Every Advertiser Should Know About Microsoft Advertising adCenter from SES SF - adCenter Blog Day 2 of SES San Francisco picked up right where Day 1 ended. It was another day filled with educational sessions covering the entire landscape of...
