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Microsoft Adcenter Advertising

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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  4. Microsoft Updates Ad Policies on Relevance & Quality

    Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response...

  5. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Take advantage of the below tips to help you get the most out of your digital advertising campaigns during this competitive but...