Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. Automated Bid Management Bid automation allows for the most efficient use of your time and resources to manage bids, but it comes with some risk.
Google's acquisition comes as Microsoft is preparing to push Office onto tablets with a native version of the productivity suite. Google has acquired mobile productivity firm Quickoffice in a bid to bolster its Apps platform.
As we said earlier this month, we had submitted the winning AOL bid in order to obtain a durable licence to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.
Google's bid on Motorola was, according to an August statement from Google, designed to "enable Google to supercharge the Android ecosystem" and compile a patent portfolio that would work as a shield against intellectual property lawsuits from...
While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. Microsoft and Alibaba are already on the list of would-be bidders, with both...
The official SEC report on Google's Motorola acquisition is out. It outlines how Google bid against themselves and paid $4 billion more than the initial high-end target for bidding. On August 1st, an official bid of $30.00 per share was made.
Two Microsoft reps laughed off the Google post, telling the world that Microsoft had actually tried to initiate a joint bid with Google for the Nortel patents. A joint acquisition of the Novell patents that gave all parties a license would have...
Google announced the acquisition of England's Phonetic Arts, a company specializing in speech algorithms, founded four years ago. Qatar, a small but oil-rich Middle Eastern nation, are topping Google's search trends today, following the...
Working at Espotting, I experienced how keyword coverage and bid competition were major concerns -- and when the company lost Yahoo Europe as a distribution partner, I saw the circle slowing, coverage shrinking, and CPCs falling.
Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. Acquisio Acquires Landing Page Maker Emovendo Posted by Nathania Johnson Aug 10, 2009 Acquisio, a provider of paid search...
Conversion Optimizer allows advertisers to bid on a CPA (cost-per-acquisition) basis. It was a heated event between Google, Microsoft, and Yahoo! TimAsh Lies, Damned Lies, and Statistics in Landing Page Optimization SEW EXPERTS: BY THE NUMBERS The...
Only time will tell whether that revenue comes from acquisition and increased market share or new programs like Yahoo's SSP. Google recently revised its double-serving policy and changed their trademark rules to allow others to bid on brand terms.
Yahoo disclosed in a SEC filing Friday that they spent $79 million to stop the Microsoft take over, which I am sure will annoy some stockholders who now have stock priced around $13 when the Microsoft bid went as high as $33.
Yahoo's not the only acquisition target. Organic search marketing just might become the bread winner as cash-strapped client become wary of increased media costs in traditional space and an up-turn in bid competition in paid search.
After rumors of a possible acquisition, Microsoft and Facebook simply expanded their existing partnership, which has the software giant invested in a 1.6% stake in the company, to include a Live Search on the social network.
Last week, online video search engine blinkx, apparently feeling inspired by Microsoft, made an unsolicited bid to acquire online advertising company, MIVA. MIVA has responded by saying Thanks but No Thanks.
The moves were all part of a previously reached agreement by Yahoo and Icahn following months of drama resulting from an unsolicited bid by Microsoft to buy Yahoo. They said the new features are part of the integration process with DoubleClick...
Voting in Carl Icahn's board at the shareholders meeting would trigger the plan, and the closing of an acquisition deal with Microsoft would trigger the plan. Essentially, Icahn himself made a termination of the severance impossible by announcing...
Why don't you, now that you have the opportunity, remove the "poison pill" severance plan that I find to be ridiculous and thereby remove a major obstacle to a Microsoft acquisition? Fifth, to the extent Microsoft does not want to make a proposal...
Microsoft (MSFT) released a statement on Sunday that it has made an alternative offer to Yahoo (YHOO) that wouldn't entail a full acquisition. Microsoft is not proposing to make a new bid to acquire all of Yahoo!
