This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition. Ask Speakers Jason Dailey and Brian Utter of Microsoft. As a PPC expert, I naturally gravitate toward the paid search sessions...
Let Google automatically adjust keyword bids to hit a target or maximum cost-per-acquisition. Spreadsheets – Microsoft Excel, Google Docs, etc. But it is essential to the health and performance of your campaigns.
FairSearch.org, a group of companies including Microsoft, Expedia, and TripAdvisor, among others, released a blog post about Google’s latest acquisition. Consumer Watchdog is calling on the FTC to block the acquisition.
The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love," said Microsoft CEO Steve Ballmer. Microsoft has confirmed that it will acquire social network Yammer in a $1.2 billion cash transaction.
Rio, Covario’s SEO software spinoff, recently announced their acquisition of Top Local Search, Inc. Microsoft, SEER Interactive, Page Zero Media, Mediative, and more. What have the top enterprise-level SEO software and service companies been up to...
This acquisition brings Clickable’s ad capabilities into Syncapse’s social platform. According to their press release, Syncapse plans to expand in Asia, particularly in Gurgaon, India, as a result of the acquisition.
Google's acquisition comes as Microsoft is preparing to push Office onto tablets with a native version of the productivity suite. While Google is providing little detail on its strategic plans for the Quickoffice team, the company said that the...
Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. UPDATE May 22: Google has officially announced the acquisition. Google’s purchase of Motorola was first announced in August 2011 and is primarily...
There will be a mean average of link acquisition and decay with "normal" sites in the index. It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums.
With its launch of Consumer Surveys, Google has in fact added a whole new dimension to the self-service model of audience engagement, customer acquisition and brand building. Acquisition based media delivery can then be tailored to demographic...
Facebook general counsel Ted Ullyot said the deal was an "an important acquisition for Facebook" as it seeks to protect itself in the wake of Yahoo suing Facebook over 10 patents. Microsoft and Facebook have announced a whopping $550 million deal...
Google Senior Vice President Dennis Woodside will reportedly replace Sanjay Jha as Motorola Mobility’s CEO when the acquisition is complete. A Microsoft veteran of 15 years, Tiedt was apparently behind the “Bing is for Doing” rebranding, and...
European and U.S.regulators approved the $12.5 billion acquisition of Motorola by Google, although warned the firms that they would be watching closely for any perceived abuse of FRAND patents. Microsoft has filed a formal complaint against...
U.S.and EU antitrust authorities have approved Google's proposed acquisition of Motorola Mobility. The rulings put Google on the brink of completing its landmark acquisition. We have approved the acquisition of Motorola Mobility by Google because...
Furthermore, Google executive chairman Eric Schmidt is expected to visit Joaquín Almunia, vice president of the EC and the commissioner responsible for competition, to discuss the document and Google's acquisition of Motorola, according to the...
In another major marketing acquisition for Adobe, the company has agreed to purchase search centric agency Efficient Frontier. Adobe came by the product through its 2010 acquisition of Day Software for $240 million.
Google acquisition of Motorola Mobility is stepping further toward finalization with the shareholder vote on the topic. While this vote would, under normal circumstances, mean that the deal is ready to move forward, this major acquisition is likely...
While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. Microsoft and Alibaba are already on the list of would-be bidders, with both...
The company reported revenues of $1.1 billion for the three months ending June 30, excluding traffic acquisition costs, down from $1.13 billion in Q2 2010. Morse acknowledged fragmentation in the non-premium ad inventory that's not propped up by...
Google's ITA acquisition is officially in the clear; a federal court ruling approved the consent agreement between Google and the Department of Justice that was made in April. The court approval is the last government-mandated step in the ITA...
