Consider spending time on campaigns already live on adCenter, too, as there may be keyword variations searched for on Yahoo than never had searches on Bing, and aren’t currently in your adCenter account.
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and...
Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites after Yahoo Japan adopts Google's PPC platform. Hunt hopes there would be more commonalities with the PPC account set up and management between the...
Bing Twitter Account Goes Oscar-crazy - PCWorld Google, Microsoft join hands on patent - Times of India Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office?
The measurement firm estimates Bing increased its share of searches by 1.1 percentage points over the course of the month, compared with data from December, to account for a total of 16.1 percent of all queries.
Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. Late last year, Google launched a beta test of "Automated Rules" for Adwords - "that lets you save time by scheduling automatic changes to...
Flickr user gets back account after its accidental deletion - The Next Web As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential.
Recently, I improved an account's ROAS from the mid 60 percent range to the upper 90 percent range just by removing the Search Partners. And another account looks as though it would benefit from having a campaign specifically targeting the Search...
Without question, Google and Yahoo/Bing account for the vast majority of U.S.search market share and ad spend -- they are referred to in our industry as "Tier 1" search providers. Certainly one of the most momentous of all the new developments in...
Also, organic results and clicks don't take into account direct traffic or links from other websites, and thus wouldn't show up as a factor here in determining popularity. The assistant professor at Harvard Business School (who, it should be noted...
While Google, Bing and Yahoo may account for much of your traffic today, Facebook, Twitter, and LinkedIn will inevitably become a larger part of the equation -- possibly surpassing search in the long run.
In March, I predicted that in the first few months those accounts with some established history would fare better initially due to the established account history. Now that Microsoft powers all of Yahoo's search results with Bing, and we now have...
The Japan Fair Trade Commission on Thursday approved the partnership between Google Inc.of the United States and Yahoo Japan Corp", Asahi reported, noting "as the partnership goes through, Google's search technology will account for about 90...
Analyzing Your PPC Account - PPC Hero Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system and learning the differences between adCenter and Google AdWords.
A similar sentiment was echoed at the Microsoft adCenter Community Forums by a user who stated that they woke up to find all the campaigns in their account delivering zero impressions and clicks. Starting this week, and occurring "randomly and...
Now that the Search Alliance transition is complete, MSN is now the second largest search company, as Bing-powered searches account for nearly 28 percent of the market and Microsoft adCenter powers all paid search advertising on Bing and Yahoo.
Advertisers will now be able to reach 163 million searchers in the U.S.and 15 million searchers in Canada via a single account in adCenter. Managing a single account for both Bing and Yahoo! and Microsoft announced that they have completed a major...
A representative at Microsoft told me that as long as there was a green checkbox next to an account name that said "Migrated" then you were all done. Q: I have both a Yahoo Search Marketing Account and an MSN AdCenter account.
If you are an Microsoft adCenter account holder, there is not much to do, but here is what they suggest on their community blog. Search Marketing account holder, here are their suggestions on what to do right now.
Resident SEW expert, Melissa Mackey, detailed some of the interface and account management changes you can expect to see in this post: Microsoft-Yahoo Alliance For PPC Advertisers Web, Image, and Video search experiences on both desktop and mobile...
