If you don't have a Microsoft account, you're going to need to create one. A Microsoft account is anything you use to sign in to Hotmail, SkyDrive, or Xbox LIVE. Step 3: Add Your Business and Login to Your Microsoft Account
In addition, check-ins become exponentially more important when you take star ratings into account (covered soon). Facebook and Microsoft have a strong partnership. Microsoft was an early investor in Facebook and Bing has been working closely with...
Also, anyone wanting to post a comment will need a Google+ account. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another...
EU Competition Commissioner Joaquin Almunia didn't offer a detailed account of what sort of concessions Google has agreed to. Companies known to have complained to the EU include Microsoft. Microsoft's search engine Bing has owned a small margin of...
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. EMarketer predicts Google will remain the leader in display ad revenues in 2013 with...
Many people don't realize that historical account data is also a factor in your quality score, according to Jen. There must be 101 misconceptions about quality score on blogs and discussion forums right now.
Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user-generated content. Greg Jarboe did an excellent job rounding up the big name SES London keynote speakers from Microsoft, Twitter and...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. In my role at Microsoft, I get to spend a lot of time...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
This is a good reminder that should Google flag your website for having malware, you could be slapped with a penalty that tanks your traffic for hours – if not days – so always make sure to check your Google Webmaster Tools account for messages to...
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled...
In it's current form, at best it tells you someone tried to engage with your site, but there are so many variables at play that it says almost nothing useful until you take other factors into account and segment your data.
A new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology. Google sites were followed by Yahoo sites with 55 million unique viewers, Microsoft sites with 53.7...
This device is a multi-headed beast - and that's something you need to take into account when setting an iPad strategy, and reporting performance.iPad Usage Through The Working Day While iPads now account for 40 percent of that, games consoles, e...
This data can be used for keywords on which to bid – or, it can be used to research negative keywords that you might need to add to your account! Not only was this a helpful tool for keyword research, it also assisted PPC managers in ad group...
and assure them that you will relay a list of account changes and strategy. Send regular emails regarding account performance and ongoing tasks. On occasion, clients want you to put all changes into AdWords Editor sharing files (AES – similar to...
Averages Mask Problems With Your PPC Account So if you’d like your PPC account to be lean and healthy, beware of those averages. But Microsoft is guilty too. You could spend all day listing the poor decisions made by Google and Microsoft that...
But don’t forget to monitor your performance very closely to make sure you kill off ads that negatively impact your account. The result, and I quote: “0.049 percent CTR vs.percent CTR in favor of the shit ad in Microsoft Paint.
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Get an Account | Sample Data Feed | Data Feed Specifications Get an Account | Sample Data Feed | Data Feed...
