SEO News


  1. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Microsoft announced changes within the structures of several groups in the company.

  2. Bing Ads Improves Speed, Bidding, and Targeting

    The toolkit - which includes printable signage and logos, free online ads, and sample email and social posts - is the latest in a series of improvements Microsoft has made to the platform this quarter in an effort to improve its targeting and...

  3. Amazon Is Our Biggest Rival in Search Market, Says Google

    Microsoft and Sony have promoted the service on their hardware. Amazon is Google's biggest rival in the online search market, Google chairman Eric Schmidt has admitted. The confession came as Schmidt denied claims that Google enjoys an unparalleled...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...

  5. Cortana Makes Her Way to Windows 9

    After launching Cortana earlier this year for mobile, Microsoft now plans to integrate the feature into Windows 9. Microsoft's Windows event in San Francisco on September 30 will be centered on the release of Windows 9.

  6. Bing Ads Reveals Dynamic Sitelinks

    The report says internal Microsoft data shows that dynamic sitelinks can increase click-through rates up to 14 percent. Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that haven't specifically set up...

  7. Bing Weighs in on Scottish Independence Vote

    For the referendum, Bing says its team is partnering with Kate Newton, one of Bing's U.K.based data experts who has been utilizing Microsoft's marketplace search insights tool, Bing Ads Intelligence, to research search query...

  8. Dare to Hack Data With Bing at SES Denver

    In the "Hacking Data and Predicting the Future" keynote, John Gagnon (@jmgagnon), Bing evangelist at Microsoft, will discuss how marketers can re-think the segmentation of customers by using the right data, not big data.

  9. Bing Ads Enhances Geo-Targeting for Increased Relevancy

    The increase in mobile volume has made hyper-local targeting more relevant from user intent and location accuracy point of view," commented Piyush Naik, senior program manager at Microsoft. Bing Ads is releasing enhanced location targeting that...

  10. Bing Temporarily Removes New Image Widget

    We have temporarily removed the Bing Image Widget beta so we can take time to talk with Getty Images and better understand its concerns," a Microsoft spokesperson wrote in an email. A Getty rep sent a nearly identical statement: "Microsoft has...

  11. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. In testing, we have seen some promising results, with click-through rates...

  12. Yahoo, Bing Flirt With New Search Interfaces

    Yahoo is reportedly testing a new search interface, while Microsoft is allegedly redesigning Bing. Echoing Yahoo, a Microsoft spokesperson says, "We're constantly updating and refining the Bing search experience, and before any changes are...

  13. Yahoo Recovers From Search Share Low in June

    Fortunately, in July, both Bing and Yahoo saw a slight climb, which suggests they weren’t trading market share, which has been an outcome in the past of the Yahoo-Microsoft search deal. Yahoo is gaining incremental search share, with July showing a...

  14. Bing Makes Technical Searches Easier

    And, according to Bing, that means easier API and code search reference queries, special treatment for queries with non-alphanumeric characters, clearly highlighted information about software, and instant answers for queries about Microsoft products.

  15. Bing Ads 2014 Recap

    And, naturally, Bing gets in on Windows Phones, as well as other Microsoft products like Xbox, Windows 8.1 and Cortana, the personal assistant for Windows phones. David Pann, general manager for Bing Ads at Microsoft, reports that clicks are up 30...