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Microsoft

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  1. Your Job Is to Make Google Look Good

    Some ways that this could be done are discussed in this Microsoft research paper. Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.

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  2. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Microsoft announced changes within the structures of several groups in the company.

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...

  4. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. In testing, we have seen some promising results, with click-through rates...