We even created an entire microsite called iAcquire Tweets to capture a unique mix of mentions, and brand fans. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
Niche Microsites: Building a separate microsite that is dedicated to a specific topic or niche is an effective tactic. Now, the importance of on-topic links and contextual relevancy is really nothing new.
The brand is featuring related content on a custom microsite with video assets, and has been posting about it on Facebook and its Twitter feed (hashtag #TheLastFriday). In Quebec, Canada, brewery Unibroue is using a custom microsite and Facebook...
We had one site, maybe a microsite or two. Last Thursday, WebmasterRadio.fm produced the first of what will be a weekly series of podcasts from the SearchEngineWatch.com newsroom. SEW Weekly kicked off with analysis of the week's search and social...
Microsite development – SEO tactics included keyword optimization, implementation of on-page/on-site SEO best practices, link outreach. Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned...
Microsite Masters recently crunched a bunch of data and found that once a site surpasses 65 percent of their links having optimized anchor texts then they are increasingly more likely to get hit. As a result, some sites lost a significant amount of...
Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after Penguin were also guilty of having an unbalanced percentage of anchor text for “optimization” or “money” keywords...
Harrington noted that for certain brand-based keywords, search results look much more like a branded microsite. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES...
The New York-based credit card firm will lean on its Open Forum microsite to provide how-to information on buying Promoted Tweets and Promoted Accounts, which will be the ad units sold on Twitter's self-serve platform next month.
If you have a product page or microsite with a lot of traction, take the old page that has value and credibility, update the content for your new product version and put the old content on a new page.
Send 75,000 unique visitors to the microsite over four weeks. There’s so much good writing out there covering issues from both the brands’ and consumers’ perspectives, but what about the agencies? For independent consultants or ambitious...
A #SharkWeek hashtag is branded in the bio and there is a link to the main microsite. Shark Week started way back in 1987 and last year, and many celebrities have hosted the event since, including the guys from American Chopper, Mythbusters, Les...
Brand Search Advertisement: This ad provides a brand with a mini microsite within the ad block itself and can take over the most important real estate of the search engine when the term and its corresponding keywords are used.
That could include social sites like Facebook, Twitter, YouTube, or even a brand microsite. For many retailers, the holidays are the season of not messing up. Many large retailers go into a code freeze, where no new development on the website is...
Boutiques.com gets Google into the highend fashion shopping game - seven months after rival eBay launched its own fashion microsite. Google is expected to launch in to the fashion business tomorrow at their High Tech Fuses With High Fashion event...
Create a Microsite For many card retailers, gift shops and supermarkets, this is such an important time of year that they should consider building a microsite. A microsite is also a good way to boost your organic search engine optimization (SEO...
We'll optimize the corporate website plus any existing campaign microsite environments. In a world that grows more digital by the day, a new adage has emerged: "You are who Google says you are. If you want to know what first impressions are being...
We've produced a set of interactive videos, hosted on YouTube and supported by a microsite, which allow viewers to explore Labour's plans for government for themselves; combining the accessibility of a video with the interactivity of being able to...
Drove over 500,000 unique visitors to the campaign microsite; Last week, I mentioned that Americans watch more YouTube videos than they conduct Google searches. Well, Americans aren't alone. It turns out that 420 million unique visitors every month...
Ask has created a microsite, AskDeals.com, where you can submit video of your dance - oh yeah and do some deal-searching. Ask.com has a new advertising campaign promoting their recently-launched Deals feature.
