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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Microsite Masters Traffic is great. Traffic that doesn't convert? Not so great. Don't get me wrong. I like big traffic numbers just as much as the next guy. In fact, sustained organic traffic growth means what I'm doing is working (for the most part).

  2. Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

    Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after Penguin were also guilty of having an unbalanced percentage of anchor text for “optimization” or “money” keywords...

  3. Tearing Apart Killer Marketing Tactics From Shark Week

    A #SharkWeek hashtag is branded in the bio and there is a link to the main microsite. Shark Week started way back in 1987 and last year, and many celebrities have hosted the event since, including the guys from American Chopper, Mythbusters, Les...