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Micropayments

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  1. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Due to the low spending ability of their audiences, gaming companies opted for business models based on micropayments. I'll just go ahead and admit it. I am curious about Second Life. Once the darling of big brands wanting to 'go social' it may...

  2. Has Facebook Found the Key to Making Money via Search?

    Complementary to this is speculation that Facebook will advance the ability for micropayments. While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, odds are it will probably be something big.

  3. Get Smart About Web Site I.Q.

    Germans will pay for online news but reject micropayments. Here's a four-step process for assessing information quality (I.Q.at Web sites that helps you easily distinguish the gold from the garbage. Bad information thrives on the Internet.