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Micro Targeting

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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and...