Micro-format optimization. This entire process can be scaled across multiple regions with the only real tangible difference being the translation and localization in the keyword research to ensure that you're targeting the appropriate localized...
Moving from the micro to the macro, search and social was recognized as big business. In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched.
The news follows on from warnings by security firm Trend Micro that cyber criminals are flocking to the Android ecosystem. If true the botnet would be the first ever discovered successfully targeting the Android ecosystem.
One of the more creative ways to utilize retargeting and micro targeting is reaching out to website owners just like you would for link building, but instead of asking them to drop a link, you ask them to place a retargeting pixel on highly...
At the same time, the report said, "Smaller businesses will learn how to better leverage multi- and micro-targeting to optimize results, while national brands will drive more traffic to individual store locations and target consumers with more...
Consumers will grow so conditioned to micro-impulse offers that they'll lose practice at considered decisions - in all walks of life, not just when buying spa treatments," wrote Forrester analyst Shar VanBoskirk, "Facing a cultural descent into...
So, he appreciates the micro-targeting that YouTube’s advertising lets his boutique agency do for clients. In addition to sharing news that the video-sharing site recently hit the billion-views milestone, YouTube today announced some changes to...
Now those features, including all the micro-targeting contained within, are available to any AdWords account user. In a world where increasing numbers of users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory.
Your company cannot afford to ignore the micro-blogging platform Twitter. Targeting location-specific search terms can be a great way of driving highly relevant traffic to your pages. New marketers often ask me which pages and tools are most useful.
For example: me.naver.com allows for complete personalization of your experience.jr.naver.com is a search engine/portal for kids me2day is an online micro blogging portal.hangame.com is their hugely successful game site.
Note that outcomes data, by its very nature, will be sparser than micro-conversions. Finding the keywords and setting up a landing page are relatively straightforward processes when you're targeting learners.
Micro-blogging platform Twitter is a fantastic way to build support, share news, and comment on relevant political and social issues. The demographic targeting in Facebook is excellent. Charities haven't had it easy over the last few years.
So many PPC managers are caught up in an endless cycle of micro-managing their keywords and keyword bids. New targeting options like remarketing, and betas for category and interest based targeting mean that it's easier than ever to create targeted...
The idea in a localization content strategy is to identify what content segments are unique to each geographical area and highlight those on a state level, city level, and even micro local level by building dedicated pages for these audiences.
Brand opportunities around these newer micro-social sites will increase as they begin competing and winning attention from the large, noisy social sites. Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites, ClickZ News
Collapsed Lungs & Micro-hoo: SES London Day 2, Part 1 by ciaran, who covers the keynote, News Search SEO session, and Search Term Research and Targeting session. Meanwhile, the bloggers, videographers and photographers covering SES London have...
SEW Experts: Microsoft Responds to Yahoo: a Micro, Who Cares? SEW Experts: Google AdWords Targeting: Expect More, Pay LessGoogle AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that...
Size Matters in Social MediaWhile many social media marketers focus on the big social sites, there can be hidden treasure in "micro communities. Google, Nielsen Establish Strategic RelationshipGoogle will combine Nielsen demographic data with the...
Online businesses have to find new, creative ways to get money, especially micro-payments," said Alonso. While developments are in place with industry-stand search marketing tools such as Trellian's to improve on its keyword targeting capabilities...
This can be either through search engine marketing campaigns (in the case of Google and Yahoo) or upsells to more robust landing page features (in the case of micro-site providers). This is being done by various landing page or micro-site providers...
