Your bounce rate can be as much about how you define your macro and micro conversions (put simply, those large and small actions your customer takes which further the goals of your website or business) and to some degree you can very easily force...
Note that outcomes data, by its very nature, will be sparser than micro-conversions. However, that same audience often searches for education about how to manage paid search efficiently. I manage the paid search campaign for ClickEquations, a SaaS...
Micro-reviews are also a trend to keep an eye on too -- something TripAdvisor has already implemented successfully. One problem with places is that there are now too many reviews to manage. Google has started a process of acquiring sentiment...
It's best used as a micro-conversion. This is useful for measuring your audience's engagement with your site, and is general best treated as a micro-conversion. This is most often used to track form completions, such as a contact or newsletter sign...
Micro payments have a flip side though. We're doing our food shopping, clothes shopping and game shopping all online - one could probably manage to never step foot inside a physical store these days if they wanted.
Some massive brands use the micro-blogging platform to manage their reputations and spread awareness. A huge number of companies now have a Twitter presence. Other smaller firms use it to build relationships and directly find work and sales.
This is where micro-conversions become essential. Micro conversions are more passive ways for website visitors to interact with a website and brand, and indicate an interest to buy ahead of an ultimate transaction.
I always prefer to give the writers high level instruction, rather than trying to micro manage keywords into their text. I recently had the privilege of sitting down and speaking with Jakob Nielsen. Known as one of the foremost usability gurus in...
There are many software applications for such a task -- ranging from the simple, yet slow Microsoft Cube server to the Mercedes of the front end packages: Micro Strategies. You could attempt to do this with a spreadsheet, but if you have used Excel...
Create and Share Feed Pages with SpeedyFeed, Micro Persuasion The program also allows users to manage site feeds (other than paid inclusion feeds) and export information in .CSV format. A special report from the Search Engine Strategies conference...
When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. And if Microsoft does manage to find a way to prevent users from actively seeking out Google, as they...
When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. Advertisers may soon have the ability to go even deeper into paid listing micro-management.
An advertiser would pay a fixed price for a number of months instead of trying to micro-manage keyword auctions. A transcript from the panel this article summarizes is available to Search Engine Watch members.
MRT Micro is suing Overture, claiming it owns some of the search technology that Overture acquired as part of its AllTheWeb purchase. Web Search For A Planet: The Google Cluster Architecture IEEE, March-April 2003 http://www.computer.org/micro...
