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Micro Manage

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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. Singer explained different types of conversions and...

  2. Man on a mission

    Regulation, if it is allowed to micro-manage the industry, could stifle the innovation that is vital to the market, Groome fervently believes. Both, he says, will actively manage the assets, but in different ways and with different types of...

  3. Putnam Investments - A specialist approach

    When you look at ways to outperform, there are three large categories: in a micro way via security selection; in the middle range through sector selection; and by taking a macro approach, which in fixed income might be calling rates or credit...

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  4. The Search Engine Update - Number 162 - Dec. 2, 2003

    When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. And if Microsoft does manage to find a way to prevent users from actively seeking out Google, as they...