Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend "Whatever" It Takes
Michael Yavonditte, CEO of Quigo Yavonditte said that there was vanity involved because companies want their keywords at the top. The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen...
