This may be a missed opportunity, said Michael Lazerow, CEO of Buddy Media, who advised, “We see big differences in performance based on gender, so not segmenting by this variable and controlling your budget accordingly is definitely sub-optimal.
CEO Michael Lazerow. In his post, Buddy Media’s Lazerow disputes this, blaming it solely on the collapsing posts issue and adding, “In my four years of working with Facebook, not once have I seen Facebook prioritize an advertising product above...
In many ways, the app is the new ad unit, and many marketers are beginning to realize that,” says Michael Lazerow, CEO of Buddy Media. Socialmedia.com is a social advertising network. Buddy Media is a social media consulting and analytics company...
