SEO News

Michael Bonfils

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. Nuances of Spanish Language Search Marketing

    Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just...

  4. U.S. Search Awards 2014 Nominations Now Open

    Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and Marty Weintraub, last year's U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize.

  7. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find. We used to look into a user’s search history as far as a few...

  8. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China? There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social...

  9. Undoing SEO Damage Caused by Global Reputation Management Disasters

    We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets...

  10. Baidu Paid & Organic Search Starter Guide

    With more than 500 million Internet users, China is by far the world’s largest online market. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent share of the total Chinese search users.

  11. SEO for Naver – Korea’s Largest Search Engine

    Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent yet small market by Asian standards (South Korea’s population is only...

  12. How to Launch an English Only Global Search Marketing Campaign

    All of us in international search will tell you that if you want to go international, then you’ll have to be international. In other words: don’t skimp out on localization and translation. Several businesses would like to implement search marketing...