Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion.
Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight.
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days but where do they sit now as the dust settled? Just a little background for you, Qihoo 360 Technology...
One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China? There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social...
We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets...
With more than 500 million Internet users, China is by far the world’s largest online market. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent share of the total Chinese search users.
Michael Bonfils: What's the Average Share of advertising budget to Google vs. The search industry is one of the most competitive in the world and has been for many years and on so many levels, but recently Yandex has been able to overcome Google’s...
2011 was a fantastic year in international search marketing. We saw expansive campaigns, better structures, and even new industries pour into the global scene. Then, last August, Google threw in a wrench and rolled out Panda internationally, which...
Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent yet small market by Asian standards (South Korea’s population is only...
All of us in international search will tell you that if you want to go international, then you’ll have to be international. In other words: don’t skimp out on localization and translation. Several businesses would like to implement search marketing...
Thanks to SEW contributors Michael Bonfils, Rob Chant, Thom Craver, Simon Heseltine, Kristine Schachinger, and Frank Watson for sharing their SEO myths. This time, I turned to some fellow Search Engine Watch contributors to help crowd-sourced a...
As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or otherwise just unclear, you may be...
Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing director, and Tim Coughlin, Translations.com vice president, we’ll be covering all the fundamentals of going global as an e-business.
There are up to 10 million English searches a day on Baidu’s search engine, according to Baidu spokesman Kaiser Kuo. With an index built around the Chinese language, those English searches typically end up often being littered with poor results.
Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s new global strategy for International SEO and I almost fell off my chair. It was one of those car wreck moments, where you know you...
There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve.
If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of...
Why Facebook is Wiping Out Orkut in India & Brazil by Michael Bonfils Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization
Social media in the BRIC nations (Brazil, Russia, India, and China) has largely been dominated by social networks other than Facebook. Russia has Vkontakte.ru; China has RenRen.com; and both Brazil and India have enjoyed Google's social network Orkut.
Minimize duplicate content: Michael Bonfils touched on this topic in "Global Strategies For Google's Panda Update. It's now been more than a month since Google's Panda update rolled out in the U.S. Panda's aftermath, not surprisingly, was the hot...
