Spaniards, Cubans, and Mexicans are speaking very differently. Trying to spark conversations about soccer with Dominicans or salsa music with Mexicans can easily discredit a brand and compromise its authenticity among large and growing populations.
That could include Mexicans, Cubans, Puerto Ricans, Venezuelans, Chileans, Argentineans – pretty much any U.S. Do you want to give your Spanish a "regional" focus on Mexicans, or Cubans, or Argentineans?
Nacho's study drills down into segments of Hispanic; Mexicans (67%), Puerto Ricans (9%), Cubans (4%). Nacho Hernandez released a special report on the Hispanic market yesterday that showed approximately 60% of search marketers are not targeting the...
