You can choose Country, Country/Territory, Continent, Sub Continent Region, Region, City or Metro to break the segments down. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
Taking cues from the Bing for iPad search app and borrowing from the tiled, "Metro" theme of Windows 8, Bing announced they would take search away from 10 blue links and make it visually and hand-gesture friendly.
From Windows Phone to Windows 8 and even Xbox Live, the theme previously known as "Metro" brings tiles of various sizes and colors to the user experience. Bing rolled out a trio of changes this week. In addition to revamping the design of Friends...
You’re launching in a new metro. Look at your data for a similar-sized metro from the previous month and add it in. It’s not easy, and it’s not quick, but you’ve got to get your forecasts as accurate as possible to make sure you and your client can...
Match U.S.metro targets to Nielsen Designated Market Area (DMA). Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas?
Redesigned from the ground up with visuals similar to the the "Metro" style, Bing on Windows 8 is gesture-friendly and full of eye candy. Windows 8 is set for an October 26 release date, but Microsoft introduced its Bing for Windows 8 app last week.
A given company might be fighting a global competitor focusing on localized search in their home metro area or region, or want to get to their competitor’s home turf. Does it seem to you that online and inbound marketing is moving rather quickly...
Based on an IP address (a.k.a.geoIP), several details of a web user's location can be calculated – country, region (state/province), ZIP code, metro area (e.g. Personalize headings with city or metro area names
Windows RT, along with other Windows 8 versions, will effectively have two distinct environments; one for Metro-style applications and a "classic" desktop, which is needed to support legacy applications on x86 systems.
You’re probably aware that you can target your AdWords campaigns by location: at the country, state, city, metro, or ZIP code level. Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers...
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs down thus far, because it strays from the Metro-style theme, image search is broken, and it’s slow and buggy.
There might be an opportunity here to improve targeting – adCenter has more granular targeting options than Panama down to city or metro areas, as well as region and country levels. Discussion of its potential for success aside, here are some...
Instead, if you geographically limit the campaign to a city or metro area, you can successfully bid on broad match short-tail words like “dentist” or “oral surgeon. Local small businesses rarely use Google’s AdWords program to its full potential.
Supposing your clubs can only serve the Chicago area and you're looking to focus your ad spend where your competition is already serving, you can drill down by City --> Region --> Metro area so that you understand where your dollars are going to...
It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with...
In adCenter, you can target location by city, metro, state/province, and country/region. It's never a good idea to have all of your PPC eggs in one Google basket. Over the coming months adCenter usability will improve, which should draw advertisers...
Metro area After talking with my Yahoo Search Marketing customer representative the other day, I thought it would be helpful for everyone if I dive into some nitty-gritty details about the upcoming merger and what this means for your adCenter and...
For the United States, it's possible to drill down and gauge the level of search interest at the metro level. Getting a bit more granular, the results suggest that Bostonites love their IMAX experience and it's possible to gauge in which particular...
Yes, you have a local business listing for your company in your metro area, but so do your competitors. The idea of "build it and they will come" is a great way to succeed in any venture. However, with the continuing evolution of search and online...
I wonder if Google will serve up different suggestions in different metro areas if you start searching for cola, pop, soda, or tonic? So last week, we rolled out a version of Google Suggest that is tailored to specific metro areas in the U.S.
