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  1. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.

  3. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Internet users watched more than 39 billion online content videos in...

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  5. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data that make it problematic to compare year-over-year trends: Video Metrix data prompted comScore to advise “caution” when...