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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    What this means is that advertising apps solely with mobile app install "clicks" (the Facebook metric that is captured when a user clicks "Install Now") doesn't tell the whole picture. Facebook's metric ignores critical data points marketers need...

  2. Which Metric Would You Measure if You Could Choose Only One?

    Direct marketing, and almost every other marketing unit directly responsible for feeding the sales team, should measure qualified leads as its primary success metric. The rule of thumb for answering the one metric question is that your primary...

  3. The Search Engine Report, June 3, 2002, Number 67

    There's a new metric available for determining this, the total number of "search hours" users spend at a site, a figure that sees Google leading by far over other search engines. New Lycos Biz Unit Targets Commercial Sites ASP News, May 20, 2002...

  4. The Search Engine Report June 3, 2002 - Number 67

    There's a new metric available for determining this, the total number of "search hours" users spend at a site, a figure that sees Google leading by far over other search engines. New Lycos Biz Unit Targets Commercial Sites ASP News, May 20, 2002...