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  1. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    Because great content is a core metric in the Google search algorithm, and sites are getting penalized for thin or duplicate content, it's worth repeating the message to webmasters. Google's Matt Cutts always stresses the importance of having great...

  2. How to Prepare for Your Content Audit

    If you go through this process and you still aren't sure whether a certain metric should be tracked – track it anyway. Don't get stuck obsessing over something that doesn't "fit" squarely into your site architecture or obsessing over a certain metric.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Given the digital marketing industry's focus on content marketing, it seems like a good time to...