Languages with low pages per visit data may be a sign that the website content isn't suitable for those users; you would expect a good pages per visit metric for languages to which your site is targeted.
These metrics have withstood the test of time, and in cases where assessing actual sales is not a reality, they have served as a strong surrogate for this metric of success. Quantifying in-store (or online) sales lift is perhaps the most direct...
Pick Your Main Metric like Clicks, Conversion, Sales, or Others If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time-based data...
The only metric the page needs to be live for in order to measure is behavior. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s available to customers...
September 2012: Bing added Klout and Klout added Bing as an Influence metric Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.
A great metric to include on this would be to differentiate the type of local businesses. SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue.
This may not seem like a search engine measurable metric, but you can measure it, and you should. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept.
We're very confident we're on the right track because we're seeing upticks in every metric across the board in user engagement," he said. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features.
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This question comes up frequently in client...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
Google first introduced “invalid clicks” as a metric in 2006. This metric was intended to provide some insight into how much fraud was occurring and ease the minds of advertisers. Over the past week I've been reading articles about how display is...
Most SEO professionals will point to anchor text as the key telltale metric when it comes to identifying spammy link profiles. Link trust is now a key metric. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to...
The "Nielsen Twitter TV Rating" metric will correlate TV engagement and ratings.they've already been able to correlate an 8.5 percent increase in Twitter volume increasing the ratings for TV premieres by 1 percent.
A winning test is only a "winner" in a sense that it outperformed its current counterpart in predefined metric(s). It never fails to amaze me how many people have that concern. But it is a valid one, nonetheless, and I've learned to handle it with...
Do you consider the metric good or bad? Do you measure bounces or a bounce rate for visitors to your website? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate? A bounce, by definition, is a visitor who arrives on...
To keep up to the minute on this frequently used metric, I regularly sit down with Ping Jen for key takeaways on quality score. There must be 101 misconceptions about quality score on blogs and discussion forums right now.
JT: It can be hard to sell it in as a specific service as clients or management will be asking for a ROI and will want to set a key metric against it. If you'll be at SES New York next week, you'll notice that there's a session called Screw Link...
While fairly useful when used in conjunction with a frequency distribution, or even looked at in relation to impressions, the non-unique equivalent metric, it isn't very useful if you're trying to create monthly, quarterly, or any other report...
Search volume is that nebulous little metric that helps us gauge what phrases are the most popular and have the best chance to get us the highest returns. Keyword research is the basis for a lot of what we do in SEO.
I'm happy to see him ask that we not use Toolbar PageRank as a reliable metric, only as a potential indicator of quality that needs to be examined in conjunction with other metrics. Paddy Moogan is a well-known link builder who works for Distilled.
