Not surprising I guess since that metric is now rather old. Our goal is to have a metric of relative spamminess from both an inlink and outlink perspective, so marketers/site owners can get a better sense of how Google might view their site.
Those “Talking About This” and “Viral Reach” metrics are helpful when trying to understand how deep into the second degree of separation (friends of fans) your content has spread, but be sure to mine the “Organic Impressions” metric in the page...
If you’ve set your marketing solution provides more SEO data than just referring keyword, you can apply this analysis to that metric as well – search engines, geo-location, browsers, devices, you name it.
It’s another key metric and generally the more links you have in clusters of other links suggests possible paid placement (big frown from Mr. We could go on but the one critical metric still to share is one that looks at the authority of the pages...
Becoming a more important metric by the day, almost akin to PageRank. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2" and "god help me if my content gets deindexed. However, for the new guys and gals out there...
One way is to take your lost traffic data, keywords that got hit, revenues lost at a keyword level, and total lost revenue based on missed conversions whether it is life-time value (LTV), cost-per-acquisition (CPA), or any financial metric you use...
But the real acid test for any piece of data, whether it’s a social media score or an analytics metric, isn’t whether or not it’s “good” or “bad”, but simply how useful it is. In other words, can you use that metric to do something useful for your...
Quality Score has notoriously seemed like "a Black Box" metric which advertisers have been tearing their heair out over to figure out. Although Quality Score is deliberately a long term macro-level campaign effectiveness metric, what was previously...
AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". The TrueView video metric means that video ad plays...
Alerts can be set to trigger when performance above or below a specific metric. Alerts can be established for just about any metric for each level of an account. You can establish Google Analytics alerts to monitor any metric within your account so...
The estimated first page bids metric approximates the CPC needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. As a beginner in the paid search realm, learning the ins and outs of the...
Without that one commonly misunderstood metric to constantly monitor and agonize about, we used rankings and traffic as an indicator of our performance. Whenever I'm asked about what I do for a living, I say something like this: "you know those...
When a chart is comparing more than one metric with diverse values, such as huge numbers and smaller numbers, or numbers and percentages, the best option is to use the second axis. A crucial aspect of PPC reporting is data visualization.
The costs related to a specific actions and final acquisition has always been, and always will be, the ultimate metric and goal for any marketer. However, how we get to that final acquisition metric and how we optimize our search engine...
I have no reason to believe that the number is inaccurate, but it is always nice to be able to verify the accuracy of data, especially for a metric like this one. Do you have any idea who makes up the list of people who have Liked your brand or...
It’s worth noting that comScore’s Share of Choice metric is well-documented and an independently-validated measure of advertising effectiveness. The metric captures actual consumer preference for a brand among a competitive set.
Instead, they instituted the PageRank metric that essentially turns each search result into a popularity contest, with the most popular web pages having the most votes via their outbound links. Google now sprinkles Google+ results into general...
The converged media mind utilizes both the left and right part of the brain and applies this thinking to the appropriate channel with the appropriate metric. Much has been written lately about SEO and its convergence with social media, content...
Bing “powered by” metric, Google continued to dominate, powering 68.6 percent of organic searches (up from 68.4 percent in January), while Bing powered 26.2 percent of organic searches (down from 26.5 in January).
Metric - Visits There seems to be a school of thought that Google Webmaster Tool data is useless and inaccurate. General bugginess, delayed reports, showing average position in search results, and rounding numbers has led to many disregarding the...
