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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. It performed beyond a vanity metric. Ensure that vanity metrics play a part of your measurement...

  2. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    Because great content is a core metric in the Google search algorithm, and sites are getting penalized for thin or duplicate content, it's worth repeating the message to webmasters. Google's Matt Cutts always stresses the importance of having great...

  3. How to Prepare for Your Content Audit

    If you go through this process and you still aren't sure whether a certain metric should be tracked – track it anyway. Don't get stuck obsessing over something that doesn't "fit" squarely into your site architecture or obsessing over a certain metric.