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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    By assessing potential motives, investigating potential methods and cutting the flow of information available to the perpetrator, hedge funds and their owners can both contain and expose a dirty tricks campaign.

  2. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This and the HTTP header noindex are the three methods that will keep your URLs out of the index. Improved duplicate and near-duplicate detection techniques may assign a number of fingerprints to a given document by (i) extracting parts from the...

  5. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other...

  6. Using the DMAIC Process for SEO Projects

    There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and Fishbone/Ishawaka Diagram. The techniques used in DMAIC have proven to work for many industries and constantly improves the way...