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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other...

  2. Using the DMAIC Process for SEO Projects

    There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and Fishbone/Ishawaka Diagram. The techniques used in DMAIC have proven to work for many industries and constantly improves the way...