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Methodology

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. The close of 2013 represented just over a year of...

  2. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    For more information about the report and its methodology, head over to 8th Bridge. Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all...

  3. Using the DMAIC Process for SEO Projects

    The control part of the DMAIC methodology is crucial to ensuring the effectiveness of the plan. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically designed for CMOs and executives to learn the best practice methodology for SEO so they can recognize a song and dance when...