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Metaphor

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  1. Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger

    Below, you can enjoy Sheldon from "The Big Bang Theory" explaining the Schrödinger's cat experiment as a metaphor for Leonard and Penny's relationship: A Google Doodle today celebrates Erwin Schrödinger, a Nobel Prize winning Austrian quantum...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    So, returning to our squirrel metaphor, the prospects needed to first trust the client enough to take a "nut" from him. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt...

  3. Nomenclature: The Industry Case For and Against SEO

    Change is a far better metaphor than death with far more precision and far less finality," said Hedger. SEO is dead. No, for real this time, I swear. Maybe. Well, you see, now it’s like.zombie SEO. It’s rumored to have died a few horrible deaths...

  4. Google & NSTIC Leading the March to Digital Totalitarianism?

    OK, I jest, but the metaphor is just because how can you be pseudo-anonymous. A hundred years ago people made their own clothes, grew their own food, and waited a month to get a letter in the mail. Today our government wants to take away the burden...

  5. Search Engine Watch Redesign Breaks Records

    The transit system metaphor and the colored 'spectrum device' that we use in our branding is an attempt to visually express the concept of connected marketing and also how we currently visualize how users find stuff on the web.

  6. Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

    Smart tip, good metaphor, still applies — deep marketers can’t afford to pigeonhole themselves into a single conference track, a single aspect of this constantly evolving industry. Ah, San Francisco… home to many hip goings-on throughout any given...