Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor qualified prospects are iron or nickel, while unqualified prospects are lead, or wood, or belly-button lint).
Let’s go back to the brick and mortar metaphor for a moment. Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel.
The "social spine" metaphor not only provides insight into how Google perceives Google+ but also a glimpse into how they view Google as a platform. In what has become a meme, CEO Larry Page referred to Google+ as the company’s “social spine” in an...
My favorite food metaphor for the relationship between search, social, and content is a peanut butter and jelly sandwich, with SEO [search engine optimization] as the peanut butter, social media as the jelly, and content as the bread that holds it...
And Now for a Completely Different Metaphor No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the water temperature. Sometimes I get under one of those faucets and turn on a torrent of freezing water.
Change is a far better metaphor than death with far more precision and far less finality," said Hedger. SEO is dead. No, for real this time, I swear. Maybe. Well, you see, now it’s like.zombie SEO. It’s rumored to have died a few horrible deaths...
Did you notice the metaphor that I used in the last paragraph? What’s Their Metaphor? The previous paragraph is rife with metaphor. Someone viewing an airplane ride through the Container metaphor might see their seat as a protective bubble, keeping...
OK, I jest, but the metaphor is just because how can you be pseudo-anonymous. A hundred years ago people made their own clothes, grew their own food, and waited a month to get a letter in the mail. Today our government wants to take away the burden...
The transit system metaphor and the colored 'spectrum device' that we use in our branding is an attempt to visually express the concept of connected marketing and also how we currently visualize how users find stuff on the web.
Back to the baseball metaphor – nine people chasing the same grounder leaves you with no one covering first base. For years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who...
If this movie metaphor doesn’t ring a bell, then watch “The Almanac Scene - Back to the Future Part 2 Movie (1989) – HD. The first month of official comScore YouTube Partner Reporting rankings were announced last week.
OK, I’m ready to rush out and get a “tent-pole,” but I still don’t have any idea of what this metaphor means. YouTube has posted a playbook that compiles important tips, best practices, and strategies for Partners and content creators that go...
It's a new metaphor on how you can search. It's been less than three months since Bing released its first iPad app. From day one, Bing has aimed to change the game of how people search on touchscreen devices.
Smart tip, good metaphor, still applies — deep marketers can’t afford to pigeonhole themselves into a single conference track, a single aspect of this constantly evolving industry. Ah, San Francisco… home to many hip goings-on throughout any given...
So, with all this in mind, we hit upon the metaphor of a busy transport network carrying people who arrive via search engines, social networks, blogs, forums, mobile apps and video sites. Today we introduce a brand new Search Engine Watch.
Following from the "stepped in the mud" metaphor, let's imagine our company sells shoe cleaning supplies for consumers. Content marketers know that informative, high-utility content converts readers into customers along a distinct buy cycle.
The goose as a metaphor for complex PPC strategy. Like many with active AdWords campaigns in their control, I awoke Thursday to news from Google HQ informing me that the Position Preference feature was being phased out of existence.
Recalling that within the last few weeks, LinkedIn upgraded its targeting platform to include the ability to finger specific businesses and job descriptions, I decided to look into logistics pros as a metaphor for targeting B2B job titles, and...
However, whilst my 'check-in' metaphor is illustrative of the interface, it is equally spurious as Twitter no longer positions itself as a social network, but rather an information network. Localeze's ambitions to be the single management source...
A PageRank metaphor that requires a pipe, water, and some goldfish (includes fun infographics). Search Industry Google Buys Schedule Management Startup Plannr - TechCrunch Plannr is a social calendar that allows you to message small groups of friends.
