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  1. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Maintain presence of all relevant Meta tags The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings. The study, which is focused solely on Google results, found high-quality, relevant content ranks...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistakenly put their development site up on a server without proper noindex tags or log-in controls and assume that Google can't find the site unless there is a link to it. If you're starting a new site or something you don't want...

  5. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    Head might have meta description, meta tags, all that sort of stuff. A lot of people get caught up in description, meta keywords, thinking about all those kinds of things, but don't just think about the head, think about the body because the body...