You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site's root folder, or confirming ownership via Google Analytics if it's already installed on your site.
If you have pins that have been previously pinned to Pinterest, those images can be converted to rich pins retroactively once you have included the meta tag information on the originating pages. If you're a website owner who gets many of their...
Back in the day (which might just be last year), keyword tag stuffing was simple. Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it.
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser...
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Sites can't pull what's not there, so you must have a meta tag. Ideally, that tag should be populated with a unique description for that piece of content. When the description tag is missing, incorrect information can appear.
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. The desktop version of your content needs a rel...
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. Recommendation: First, check if you are implementing the meta robots tag.
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
A simple meta tag or javascript redirect will not work. Google publicly stated that they ignore this tag, but Yahoo still uses it as well as other search engines. You can enter your Google+ profile URL and the plugin will add the rel=author tag on...
But high ratios of paginated archives, comments and tag pages can also dilute your site’s crawl budget, cause indexation cap issues and negatively tip the scales of high-to low-value content ratios on your site.
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML.
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. When Google recently announced it was (sort of) bringing...
They also often come with a price tag that many small to medium sized businesses can’t afford. This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the...
Short, for SEO purposes (title tag/URL) Long, emotional (H2 or meta description) Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work possible.
Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. Charles Dickens, A Tale of Two Cities The search industry is booming.
Title Tag Finally, here's where Google shows the title tag: REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. Many times you will see the main keyword repeated multiple times across the title tag.
Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. Review Your Robots.txt File; Assess Your Meta Robots Tagging
