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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Google Webmaster Tools: Use Google Webmaster Tools to trace duplicate content in meta description and...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. In addition to manually analyzing those URLs, crawl them with a tool like Screaming Frog.

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Optimize your channel meta data to improve the odds of showing up more in YouTube search and suggested videos. Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to more content, attracting new subscribers or...