One chapter is dedicated to title tags, meta tags, headers, and file names. It's a great reference while you're building a site," Jones said. Other chapters focus on site architecture and server-side issues like rewrites and redirects.
Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your...
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. This job typically falls to the SEO manager who...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. In a patent filed by Yahoo a few years back, (and excellently uncovered and covered...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. Do you notice that many of your site’s site search result pages are being...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Please note that none of these search optimization resources will provide...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. They are the children who can point out that the emperor has no clothes, or...
Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Start with a list of potential product offerings to be offered on the site.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Within organizations SEO marketers have grappled for years with content and technical...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
Meta noindex (follow, nofollow): Nice way to exclude content from searches Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for users to search for what they want on your site by selecting...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. Using the meta robots tag, you can instruct the search engines to not index a...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
If you do, you end up with a bunch of low quality pages in the index.Finally, I like to write my own meta descriptions, so I uncheck that last box, however, if you are passing this blog off to your client, or have guest bloggers posting on the...
This is very similar to the idea Anthony Pensabene had to include user reviews in your meta descriptions. And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content...
Water cooler gossipers might overhear PR peeps say: “Who needs meta tags and titles! It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on...
