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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. And at some point, the negative signals tipped the scales, and opened the site up to getting hit by Panda.

  4. 6 Ways to Accelerate Your Local SEO Success in 2014

    New advances in meta data for local marketing. Thankfully, Adam Steele at Lean Marketing put together an extensive, step-by-step guide to figuring out whether your organic efforts – on-site optimization and off-site outreach – make an impact on the...

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. With many ecommerce sites, site owners have authored...