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  1. Your Guide to Structured Snippets for SEO

    This means it can completely ignore meta data structures, and instead search for key information sitting out there on the Web. Rich snippets and structured snippets differ in several ways, but the most important for search marketers trying to take...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  3. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Missing Meta Description tags The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you want others to know how much traffic you send, implement meta referrer They’re also looking to site search data. Site Search. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on...