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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Optimize meta descriptions (e.g. List of products and services available at location A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local...

  2. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. SEOs can expand into these services because they occupy a valuable, though...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. If you really want to get fancy, include the number of inbound links to the content...

  4. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. Direct access to government services and information via search is in many ways an optimal user experience. By including SEO - the set of best practices around helping web...