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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps Much like Google+Local, locally oriented content such as store hours, photos, and service offerings are key. Search destinations will diversify as well – most brands must focus on apps from the major engines...

  3. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...

  4. 10 Ways Rehashed Content Fails Your Website

    Match your content to the rest of your on-page SEO, such as image captions, and duplicate target keywords in your URL, page title, and meta tags for a truly optimal outcome. However well your site performs in search engine results, at some point it...