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  1. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. If you're an SEO firm, getting there may be a matter of upskilling your...

  2. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...

  3. 10 Ways Rehashed Content Fails Your Website

    Match your content to the rest of your on-page SEO, such as image captions, and duplicate target keywords in your URL, page title, and meta tags for a truly optimal outcome. However well your site performs in search engine results, at some point it...