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  1. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    Head might have meta description, meta tags, all that sort of stuff. A lot of people get caught up in description, meta keywords, thinking about all those kinds of things, but don't just think about the head, think about the body because the body...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps Much like Google+Local, locally oriented content such as store hours, photos, and service offerings are key. Search is widely acknowledged to be the number one mobile browser activity – actually, it's the...

  4. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. If you're an SEO firm, getting there may be a matter of upskilling your...

  5. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...