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  1. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Google Webmaster Tools: Use Google Webmaster Tools to trace duplicate content in meta description and...

  3. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Optimize meta for more than just keywords.

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Maintain presence of all relevant Meta tags SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you want others to know how much traffic you send, implement meta referrer But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search results with...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page from showing up in the Web index. To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a...