One chapter is dedicated to title tags, meta tags, headers, and file names. Search results are customized based on a user's location and mobile continues to change the game. The third edition of his "Search Engine Optimization: Your visual...
Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. But if you're doing it today, make sure it's original, unique, relevant and well written or you put...
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. It's just another way for Facebook to ensure the businesses it returns in the search results are followed by real users, that those...
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. Great search marketing managers spend a bulk of...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. Search engines seek to rank the most relevant results and monitor "search success...
Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it results in more visits. For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Author Information in Search Results
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Expanding into other results-oriented categories like content marketing or...
Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your content on your site should have title tags and meta descriptions.
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. The result is great content that is SEO friendly that allows you to maximize results from...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
Meta noindex (follow, nofollow): Nice way to exclude content from searches Do you have sitelinks that show up with your brand search results with a number one listing? Touching more on the brand social presence piece, Boggs went on to say that if...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. Recommendation: First, check if you are implementing the meta robots tag.
They influence navigation, linking, images, meta tags and plenty of other decisions. Of course, everyone wants the star phrases, but only 10 entries can be the standard organic results for those, sometimes even less thanks to universal search.
