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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and...

  3. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Google Webmaster Tools: Use Google Webmaster Tools to trace duplicate content in meta description and...

  4. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Optimize meta for more than just keywords.

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Missing Meta Description tags The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Maintain presence of all relevant Meta tags As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you want others to know how much traffic you send, implement meta referrer Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push marketers to...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and...