Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? Other options include entering a Google-provided meta tag to your...
Include a campaign name and other meta-data in your tracking code. For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc.
They'll check robots.txt and meta tags to make sure it's not disallowing crawlers. If you needed this product but didn't know the name, what would you search for? They'll check the servers and hosting to make sure there's no downtime.
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Outdated information still populates search result. Over the past few days, and only in select Facebook Ad accounts...
One chapter is dedicated to title tags, meta tags, headers, and file names. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great...
Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. But if you're doing it today, make sure it's original, unique, relevant and well written or you put...
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. Great search marketing managers spend a bulk of...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. If your content can't be found, read, recognized, categorized, indexed and the...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. While all the URLs you discover might not be indexed in search engines...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. They are the children who can point out that the emperor has no clothes, or...
Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your content on your site should have title tags and meta descriptions.
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural...
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
Meta noindex (follow, nofollow): Nice way to exclude content from searches You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
