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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Optimize meta descriptions (e.g. A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Content Strategy for an International SEO Campaign

    Content Strategy meta http-equiv="Content-Language" content="fr"> Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts. This is an important component of the page, as it helps search...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long).