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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. The Evolution of SERPs and User Behaviors

    USP or CTA first and foremost in your meta description Optimize meta for more than just keywords. Action words at the beginning of your title tag Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. You will be creating content, so you have a chance to shape the discussion and create...

  4. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Make sure your CMS software does not use a common titles or description across the site pages or site sections. Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the...

  5. How To Use HTML Meta Tags

    This is what the description tag looks like: meta name="description" content="Awesome Description Here"> The Description Meta Tag The “descriptionmeta tag helps websites in three important ways: Here's a code example of meta tags: head> title>Not...