One chapter is dedicated to title tags, meta tags, headers, and file names. Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and...
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. Graph Search Passing Keyword Data: Based on that last bullet, some of you might be thinking more about the Bing fallback results and...
Your content on your site should have title tags and meta descriptions. Title tags should also be unique! Focus on Your Meta Data Too Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks...
Self-referencing canonical tags that point to non-canonicals. So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc.
Imagine you spent a lot of time performing keyword research, optimizing title tags, etc. The right implementation of various tags, scripts, etc.is critically important. Multiple Head Elements, Title Tags s important to check the various HTML...
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. The beginner should pick a keyword with no more than 300 searches per month (critical: Use Exact match) and is marked as “Low...
Don't Forget About Meta Tags Search engines pay particular attention to what lies between the HTML heading tags, so make sure there's at least a H1 containing the primary keyword for every page of your site.
Meta Tags First let's talk about meta tags. Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Keyword Stuffed Title Tags Keyword stuffing is the worst offense when it comes to title tags.
Meta tags have no bearing whatsoever on your Google ranking. Fiction: A good meta description can help your page rank with Google, right? The meta description can help your click-through rate, but that's about it.
Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the ramifications of this duplicate content issue. While most people know about duplicate site content, they often forget that...
Title, meta description, image alt, and H1 tags Meta refresh redirects Site structure, including links, URL structure and keyword usage, clean URLs, HTML and XML sitemaps, content hierarchy, and global navigation.
Search engines see non-linked image alt tags as page content which contributes to the keyword relevancy of the page that the image is hosted on. Meta keyword tag For more information about the proper use and implementation of these tags, please see...
Have meta robots tags been placed on pages that shouldn’t have been tags? Be mindful of folder structure as well as relevant, keyword-rich text usage in page names. Information Architecture This can come from a myriad of reasons from coding errors...
The use of keyword-rich Meta data: Page title and meta description tags. The use of keyword-rich URLs. A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text.
The keyness factor can be derived from the context of the terms, terminolgy and text used in the content of URl, title, headings, anchor text of the inbound links, alt text used on images, schema codes, meta tags, microformats and body text.
The desired terms weren't mentioned in title tags, for example. Meta descriptions and titles: If your SERP snippet isn't click worthy, you are automatically losing opportunities for someone to link to you.
SEOs are going to have to start including keyword meta tags in their service proposals again, at least when their clients are Google News-accredited. For the rest of you, get ready to explain why keyword meta tags still don’t matter to the vast...
So next time a someone says to you, "SEO, that's all about meta tags right? Simply by fixing these small things, bigger opportunities emerge, "when you do this kind of work, from the ground up, you all of sudden uncover new keyword opportunities...
Meta keywords: detail on all the meta keyword tags on the site (although they’re not used any more) H2: detail on your site’s H2 tags H1: detail on your site’s H1 tags The “Titles” report allows you to find duplicate tags, pages where the title and...
If you are using canonical tags you have no need to use this option as the canonical tags will take care of normalizing your URLs. If you’re not using canonical tags, simply enter the key element of the parameter to be ignored and click submit...
