Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? If your click-through rates are low, look at whether you can improve...
When the description tag is missing, incorrect information can appear. Ideally, that tag should be populated with a unique description for that piece of content. With this additional information, the content creator can already include a tweet...
Pay attention to the title tag and meta description of your page. Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the...
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. When Google recently announced it was (sort of) bringing...
Description Title Tag REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. Many times you will see the main keyword repeated multiple times across the title tag. The title tag should contain important keywords to help the search...
Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag.
The new window will bring up all meta tag information for the page, including the meta description, open graph data, etc. I just found a page missing a title tag, with an overly long meta description, throwing the wrong header response code, with...
Make sure your CMS software does not use a common titles or description across the site pages or site sections. Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the...
Meta description tag Meta keyword tag Make sure that your CMS is able to add this tag and customize it on a per page level. Support for the rel=canonical Tag The rel=canonical tag is a great way to prevent many duplicate content issues.
Meta description: detail on all the meta descriptions on the site Directives: information on your site’s meta tag directives, such as robots and refresh The “Titles” report allows you to find duplicate tags, pages where the title and H1 tag are the...
Meta Tag Verification Simply click on the error to get a full description of the problem along with a list of the top 50 pages that were non-compliant. If you’re not using canonical tags, simply enter the key element of the parameter to be ignored...
This is what the description tag looks like: meta name="description" content="Awesome Description Here"> The Description Meta Tag The “description” meta tag helps websites in three important ways: Here's a code example of meta tags: head> title>Not...
The broadest item type is Thing, which has four properties: name, description, url, and image. See the Full Type Hierarchy The scope and type are in the first tag and in this case video looks like this: div itemscope itemtype="http://schema.org...
To edit your About information to make a great meta description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website meta description.
Don’t think of your sitemap, title tag, description tag, H1, breadcrumb, ATL tag, etc.as separate attributes used in the process of optimizing a page. However, manually changing several thousand title, description, H1, etc.tags is daunting and...
Since then, several variants of these markup have popped up, based on what's known as Resource Description Framework in attributes, or RDFa for short. Markup data allows site owners to tag various attributes in their documents to help organize the...
Monitoring for features that rob the link of value such as robots.txt blocking, nofollow meta, nofollow rel tag, etc. Not having to retype your site description in every email. Link building automation tools can help you manage relationships and...
Like your meta description tag, you want readability and relevancy. So far you've told Google where you are, who you are, tied that information to your website, given them a description to display and to draw relevancy and keywords from, and then...
Making sure that each page, at a minimum, has a uniquely constructed title tag and meta description will help your site rank better and appeal to search engine users, resulting in more clicks. Search engines -- or, at least Google -- have shifted...
If your page is about Birdhouse Musical Figurines, then let the keywords in the title tag be specific to this (no need to list "indoor lamps" in the title tag of this page), and the same for the meta description.
