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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Optimize meta descriptions (e.g. Google also references hundreds of local data sources and directories to validate your business information. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Your meta description should be unique and also speak to that specific page. Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. For example, coupon websites are very different than medical websites providing information about various...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Optimize your channel meta data to improve the odds of showing up more in YouTube search and suggested videos. To access this information, use the “Demographics” and “Devices” reports under the Views Reports section.

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    The humble HTML title tag and meta description meta tag are still key for SEO. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and...

  6. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    Meta information Depending on the type of site and based on MathSight's "limited survey," the presence and increased character length of meta descriptions and the increased quantity of words in anchor text are now slightly more rewarded than...