This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
Spend time making sure that every page on your website has at least some element of shareable, stand-out content/creative. You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title...
Recommendation: Ensure your HTML head element is in order on each page of your website. Similar to the canonical URL tag, the meta robots tag can be both greatly helpful, and incredibly destructive. Using the meta robots tag, you can instruct the...
The example on the right, also includes an Authorship SERP element, a necessity for experts and expert wannabes to ensure articles pull image and author information into the results - a very engaging element!
Without diving too deep into the eight elements, here is my list and my definition of each element or category of activities. On-page Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords.
Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description This can indicate duplicate pages, keyword cannibalization, and bad title element structure. Review Your Robots.txt File; Assess Your Meta Robots Tagging
I won’t cover image optimization in detail in this post, but ensuring each image holds optimized alt text is one important element to check. To do this, you can first click "Outline", "Show Element Tag Names When Outlined", and then click "Outline...
One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine optimization (SEO)? The use of keyword-rich Meta data: Page title and meta...
Depending on your website this can get a pretty exhaustive document, so you're better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header.
If you’re not using canonical tags, simply enter the key element of the parameter to be ignored and click submit (then get a canonical tag project on your product roadmap so you can ignore this in the future).
Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title...
The anchor element contains an href attribute where the target of the link is designated. The anchor element is, many times, called an anchor tag. The content inside of the anchor element ( < a>anchor text < /a>) and is designed to give you an idea...
A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. To learn more about best practices for title tag element, our post “How to Write Title Tags For Search Engine Optimization” tells...
You begin adding microformats to the HTML by first identifying the position you want the information and adding the ItemScope element to specify the HTML block (div) is about an item and you add the Itemtype attribute after it to identify the type...
Be mindful of the correlation of your heading, first paragraph, and the first internal link anchor text instance in correlation with your page title element, meta description, and page naming convention seen by an initial query.
A quick change of enticing title element text and description to “Acme Brick Company”, ”Welcome to the homepage for Acme Brick Company” can do a number on click through rates. Has your client made changes to SERP specific elements, title/meta/page...
In fact, much like the local universal in the SERPs, the social annotations can actually act as a driver to click through rates due to the visual element and social draw of them. On page triggers (language, keywords, meta data, images etc.are they...
SEO Title: Your video page's most important SEO element is the video title itself. The tags for your video are used as the meta keywords for the video page. Meta Description: Your image page's meta description is the description of the image.
Citations from reputed sources are seen as a major element in a given article's rank. Use keywords in your headlines, page titles, ledes, and meta descriptions. However, a recent report aims to penetrate that shroud by compiling survey data from...
Google sitelinks, the SERP element that showcases popular sub-pages of major websites, has pushed forward with its format. The expanded sitelinks show a both the title and a snippet of the meta description for sub-pages.
