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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Optimize meta descriptions (e.g. If you're still unfamiliar with structured data, get yourself up to speed. Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Focus on Your Meta Data Too Your meta description should be unique and also speak to that specific page. Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. There are times this data can yield serious content quality problems, but there may be other hidden...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Optimize your channel meta data to improve the odds of showing up more in YouTube search and suggested videos. To access this data, use both the absolute and relative audience retention reports in the Views section.

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. The humble HTML title tag and meta description meta tag are still key for...

  6. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    Meta information Depending on the type of site and based on MathSight's "limited survey," the presence and increased character length of meta descriptions and the increased quantity of words in anchor text are now slightly more rewarded than...