Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site's root folder, or confirming ownership via Google Analytics if it's already installed on your site.
Include a campaign name and other meta-data in your tracking code. Become your organization's data integrity ambassador. If you follow the above guidelines, you won't only be able to demystify your direct or bookmarked traffic, but you'll also...
They'll check robots.txt and meta tags to make sure it's not disallowing crawlers. Surveys: Sure you could use something extensive like ForeSee to help gather data, but I bet you know someone who fits into one of your clients' user groups.
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm...
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. PLA managers need to possess the tools and skills...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Rich Snippets & Structured Data
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. SEOs need to stay technically minded and data-driven.
In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system. Meta tags send the right image and summary in Facebook and Google+ posts.
Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. The online toy retailer boosted search engine traffic and conversions on product pages that...
Meta noindex (follow, nofollow): Nice way to exclude content from searches Take the time to really understand your WMT data. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. Search should be about completing tasks faster, and Bing's unique blend of visuals, social...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. Using the meta robots tag, you can instruct the search engines to not index a...
They influence navigation, linking, images, meta tags and plenty of other decisions. No matter what we’re looking to do, it all usually starts with the data – and specifically search volume. Keyword research is the basis for a lot of what we do in...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Copy to your clipboard and paste into your website in the
area (you'll get more accurate data).
