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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...

  2. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. The online toy retailer boosted search engine traffic and conversions on product pages that...

  3. SEO Diagnostics: Urgent & Preventive Care

    Meta noindex (follow, nofollow): Nice way to exclude content from searches Take the time to really understand your WMT data. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...

  4. Leverage Twitter's Influence To Work For Your Brand

    This is very similar to the idea Anthony Pensabene had to include user reviews in your meta descriptions. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Just right click on the icon in Firefox, and click "View Meta Tags". Google and Bing Webmaster Tools provide a boatload of data, directly from the engines. They also often come with a price tag that many small to medium sized businesses can’t afford.