You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Rich Snippets & Structured Data
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. SEOs need to stay technically minded and data-driven.
In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system. Meta tags send the right image and summary in Facebook and Google+ posts.
Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. The online toy retailer boosted search engine traffic and conversions on product pages that...
Meta noindex (follow, nofollow): Nice way to exclude content from searches Take the time to really understand your WMT data. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. Search should be about completing tasks faster, and Bing's unique blend of visuals, social...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. Using the meta robots tag, you can instruct the search engines to not index a...
They influence navigation, linking, images, meta tags and plenty of other decisions. No matter what we’re looking to do, it all usually starts with the data – and specifically search volume. Keyword research is the basis for a lot of what we do in...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Copy to your clipboard and paste into your website in the
area (you'll get more accurate data).
This is very similar to the idea Anthony Pensabene had to include user reviews in your meta descriptions. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data...
Meta directives (e.g.noindex, follow). Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). Last year Google unleashed the most aggressive campaign of major algo updates ever in its...
Just right click on the icon in Firefox, and click "View Meta Tags". Google and Bing Webmaster Tools provide a boatload of data, directly from the engines. They also often come with a price tag that many small to medium sized businesses can’t afford.
On-page Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords. On-page (page titles, meta data, H tags, content). Discover the goals of the business, program goals, understand customer persona data if...
Review Your Robots.txt File; Assess Your Meta Robots Tagging Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description Additionally, run a site scan with a tool such as Screaming Frog to assess if there are...
