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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or...

  2. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    One framework approaches this from the content, authority, and opportunity angles. Get ideas/suggestions for your on-page tags, especially titles, H1, and meta descriptions. However as SEO and social media disciplines merge, the importance of SEO...

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    As with desktop sites, SEO works best when the basic framework is built on tried-and-true HTML. Keyword visibility in HTML titles, meta descriptions, applicable web page copy What remains unclear is whether these were content assets that brought...

  4. Search Headlines & Links: April 9, 2008

    Seven Step Interactive Marketing Analytical Framework, Part 1, ClickZ Experts Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  5. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    As a result of the work of the Working Party, a proposal was made to develop a permissions based framework for online content. It is also possible to chart a developmental path which does not demand that every element of the framework must be in...

  6. The SearchEngine Update, June 22, 1998, Number 31

    The next challenge was filling this framework, but converts have been signing up in droves. Building a directory requires a category framework, and for that, GnuHoo turned to Usenet. Meta tags are displayed without the surrounding coding, as is...

  7. The Search Engine Report, Dec. 4, 1997, Number 13

    Earlier this year, Netscape was backing a plan called MCF, or Meta Content Framework. That framework has been used by various groups to create meta tags that are used in different ways. There is a framework for meta tags, but the HTML specs do not...

  8. The Search Engine Report December 4, 1997 - Number 13

    Earlier this year, Netscape was backing a plan called MCF, or Meta Content Framework. That framework has been used by various groups to create meta tags that are used in different ways. There is a framework for meta tags, but the HTML specs do not...