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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Your meta description should be unique and also speak to that specific page. Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Meta keywords were deprecated, the notion that it was necessary to embed keywords repeatedly slowly faded (a comment here and there about keyword stuffing may have helped). Because regardless of how you may view Google's intentions and motivations...

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Optimize your channel meta data to improve the odds of showing up more in YouTube search and suggested videos. Keep in mind where on the screen they appear, since annotations on the lower third of the screen could get blocked by overlay ads which...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs...

  5. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. As production began on new, traditional ad units to a website, we noticed a significant change to the suggested image...