You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site's root folder, or confirming ownership via Google Analytics if it's already installed on your site.
Include a campaign name and other meta-data in your tracking code. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment...
They'll check robots.txt and meta tags to make sure it's not disallowing crawlers. If your site isn't working, there's always a reason, and most SEO professionals won't stop until they've figured it out.
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates...
If you're a website owner who gets many of their images pinned, you can include specific meta tags to those image pages to have that information included on the Pinterest pin pages. If you have pins that have been previously pinned to Pinterest...
One chapter is dedicated to title tags, meta tags, headers, and file names. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization...
Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google...
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. product listing ad (PLA) channel, retailers often...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. We do our best to be mindful of Google's Content Quality Guidelines and...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...
Meta tags send the right image and summary in Facebook and Google+ posts. In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system.
Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...
