Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. We do our best to be mindful of Google's Content Quality Guidelines and...
You need to incorporate keywords in the site copy and meta tags. Oh, and don't think for a second that meta tags means title and meta description. There are 18 meta tags you should be taking seriously for every page.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...
Meta tags send the right image and summary in Facebook and Google+ posts. In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system.
Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
Meta noindex (follow, nofollow): Nice way to exclude content from searches The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search...
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. Using the meta robots tag, you can instruct the search engines to not index a...
They influence navigation, linking, images, meta tags and plenty of other decisions. Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have.
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
Enter an encouraging meta description. If you do, you end up with a bunch of low quality pages in the index.Finally, I like to write my own meta descriptions, so I uncheck that last box, however, if you are passing this blog off to your client, or...
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code...
