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  1. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.

  2. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates...

  3. 7 Essential Skills for Managing PLA Campaigns

    While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. product listing ad (PLA) channel, retailers often...

  4. Top Google Website Optimization Resources

    Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...

  5. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Focus on Your Meta Data Too Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that...

  7. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...