SEO News

Messaging Search Market Research

RSS
  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Tailored messaging is required to effectively serve each customer's specific need. Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. Messaging and positioning Market Research This was further validated by our market research when we found more C-level marketers...

  3. New Competitive Facebook Reporting Tool Available

    I quickly learned how to research offer strategy by searching for “whitepaper” to reveal the messaging, images, and landing pages companies use when promoting a whitepaper on Facebook. SEMrush describes the tool as more comprehensive than others on...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    But the immediacy of YouTube video, the constantly refreshed content and clear messaging is what keeps viewers coming back for more instruction, and the needed materials. When Perry notices popular search terms for certain topics, like “how to knit...

  5. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    This divide will grow further in the coming years, with eMarketer's 2015 figures showing messaging at just 14.4 percent to search's 40.2 percent and rich media's 36.4 percent. While it still holds a very small portion of the mobile ad market (at...

  6. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    You can use this in your messaging to persuade them to learn more how your brand can relate. By engaging niche markets by using creative messaging and developing website content around their interests and values, digital marketers are creating a...

  7. Smarter Marketing and the Weak Link In Its Success

    Done on a global basis, this methodology of leveraging social media data to evaluate the creative messaging concepts is an absolute must for driving smarter marketing through smarter creative. The majority of advertisers understand that keyword...

  8. B2B Search Engine Marketing: Goals for 2011

    To this end, consideration has to be made for how content, web pages, and specific marketing messaging is displayed to the mobile user. If your organization is delivering real value, the target market should follow you no matter what the platform.