Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. Communicating positive messages from the top down via corporate culture will be a necessary first step to spread the...
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
