SEO News


  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This also will show you the key things they find important, which helps you in your messaging of why someone should go with your company over a competitor. Creating killer content won't do you any good if it's not something your users actually need.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. Updating your site with new content isn't enough to successfully drive web sales.

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We obsess over punctuation rather than significant differences in messaging. Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Test Your Messaging: #SOTU I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Ad messaging optimization. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a feature that analyzes the account’s mobile performance.