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Messaging

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that aligns with that mindset, like L.L. School may have just got out for some, but that doesn't mean...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This also will show you the key things they find important, which helps you in your messaging of why someone should go with your company over a competitor. Creating killer content won't do you any good if it's not something your users actually need.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. Updating your site with new content isn't enough to successfully drive web sales.

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We obsess over punctuation rather than significant differences in messaging. Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...