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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. Testing format can also be tricky because of the direct impact it has on the...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your ad won't be just another boring message in a sea of messages – you will stand out in the crowd! The ad and landing page copy was a direct match. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  5. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. You can report a tweet to Twitter as spam for several different reasons – they're...

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    There are also many mixed messages about what constitutes appropriate use of social media. Direct ROI for Social Media Stinks Direct leads from social media for a small business can be very low, especially in less interesting spaces.

  7. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers are more likely to engage with an ad's messages when the social has been recommended than when encountered through browsing (10 percent higher brand association). Viewer enjoyment of branded video is important because it has a direct impact...

  8. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  9. New Targeting & Tools for Small Advertisers on Twitter

    Categorizing creative messages into groups seems like an obvious omission," he adds. In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to...